NATURAL FLUX

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NATURAL FLUX

NATURAL FLUX

// CABABILITIES

OUR
SERVICES

Explore the solutions we offer for brand strategy, web design, and product design.

[01]

BRAND STRATEGY

[01]

BRAND STRATEGY

BRAND STRATEGY

Competitor Analysis

Brand Positioning

Storytelling

Logo Design

Fonts & Colors

Nomenclature

Graphic Design

Brand Guidelines

A brand is not owned by the company. It's co-created with every person that interacts with it. It's the reputation that the products and people carry. Aesthetics do matter, but the brand is about how people feel, and whether they trust you or not. We must steward that experience carefully, in a manner that the first impression is meaningful and memorable, such that audiences become fans.

We design scalable brand toolkits that help drive growth, in both the near-term and long-term. This is done through a strong narrative supported by the visual identity. From visuals and verbiage to strategies and systems, we deliver a accurate and affordable toolkit that makes your company stand out from the noise and grow its presence.

OUR PROCESS

WEEK 1

Discovery

We start with a 90-120 min workshop. This is to understand founder perspectives and ask questions: What is your long-term vision? What does success look like? What do you want customers to feel? We conduct activities to synthesize your values and goals. This is the fundamental before any design work starts.

WEEK 1

Discovery

We start with a 90-120 min workshop. This is to understand founder perspectives and ask questions: What is your long-term vision? What does success look like? What do you want customers to feel? We conduct activities to synthesize your values and goals. This is the fundamental before any design work starts.

WEEK 2

Positioning

We map the audience, competitive landscape, and find oppportunities. This involves desk research, interviews and synthesis. All of this gets condensed into a design brief of what the brand stands for. This is a strategic process that enables the brand ethos to emerge and becomes the foundation for critical directions.

WEEK 2

Positioning

We map the audience, competitive landscape, and find oppportunities. This involves desk research, interviews and synthesis. All of this gets condensed into a design brief of what the brand stands for. This is a strategic process that enables the brand ethos to emerge and becomes the foundation for critical directions.

WEEK 3

Visual Identity

Next, we turn the strategy turn into a visual and verbal language. This includes the logo, colour, typography, icons, diagrams, language, tone and imagery. These elements are designed with intention and modeled across print media and on digital layouts. This is how the brand builds and maintains its presence.

WEEK 3

Visual Identity

Next, we turn the strategy turn into a visual and verbal language. This includes the logo, colour, typography, icons, diagrams, language, tone and imagery. These elements are designed with intention and modeled across print media and on digital layouts. This is how the brand builds and maintains its presence.

WEEK 4

Guidelines

Consistency is the most important thing for a brand. Our guidelines are created such that they can be followed with ease and clarity. This is a 30-50 page document that includes usage rules for the logo mark, colour palette, font pairings and design principles. It functions as a shared reference for any brand design and development work.

WEEK 4

Guidelines

Consistency is the most important thing for a brand. Our guidelines are created such that they can be followed with ease and clarity. This is a 30-50 page document that includes usage rules for the logo mark, colour palette, font pairings and design principles. It functions as a shared reference for any brand design and development work.

WEEK 4

Handoff

And there we go! The last step is to hand over the final brand toolkit to you on a 30-60min training call. This document and folder of design files would include the logo files in different formats and variations, asset libraries, templates, nomenclature, visual frameworks, and everything else your team needs to carry the brand into the future.

WEEK 4

Handoff

And there we go! The last step is to hand over the final brand toolkit to you on a 30-60min training call. This document and folder of design files would include the logo files in different formats and variations, asset libraries, templates, nomenclature, visual frameworks, and everything else your team needs to carry the brand into the future.

[02]

Website Design

[02]

WEBSITE DESIGN

WEBSITE DESIGN

UX Research

Information Architecture

Navigation Design

Visual Design

Copywriting

Web Development

CMS Design

Performance & SEO

The highest drop-off on a website occurs in the first 3-5 seconds. That's the time you get to pitch your startup, engage the visitor, and nudge them to continue browsing your website. Take a moment to think about that. From navigation and information architecture to design, development and performance, your website needs to be perfectly curated for your audience.

In almost every case, a website is the first window your startup opens to the world. It determines whether an investor believes or doubts, and customers contact you or move on. Our work is to design that experience keeping urgency and attention to detail at the core. We understand how important your website will be, and so we prioritize professional and polished designs that truly deliver value. We strategize, design, develop and launch sites that can address all this and even more.

OUR PROCESS

WEEK 1

DISCOVERY

We start the process by mapping the user journey. This includes the information architecture, navigation system, and page layouts. Our ultimate goal is to form an emotional connection and reduce the number of clicks taken to reach the CTA, and we make this flow as seamless and intuitive as possible.

WEEK 1

DISCOVERY

We start the process by mapping the user journey. This includes the information architecture, navigation system, and page layouts. Our ultimate goal is to form an emotional connection and reduce the number of clicks taken to reach the CTA, and we make this flow as seamless and intuitive as possible.

WEEK 2

Architecture

Next, we build wireframes. A system of page layouts, header and footer, content placement, and positioning of key CTAs. We share this with founders and teams to develop and solidify the architecture. This ensures that the experience and interface logic is clear and consistent, before moving on to the aesthetics.

WEEK 2

Architecture

Next, we build wireframes. A system of page layouts, header and footer, content placement, and positioning of key CTAs. We share this with founders and teams to develop and solidify the architecture. This ensures that the experience and interface logic is clear and consistent, before moving on to the aesthetics.

WEEK 3

VISUALS & COPY

Now we can design the website's visual and copy. We apply the brand toolkit to the website experience, making it coherent and beautiful. This includes the visual style, imagery, icons, and copywriting in a voice that refelcts your brand. We then create high-fidelity, pixel-perfect designs for each page and section.

WEEK 3

VISUALS & COPY

Now we can design the website's visual and copy. We apply the brand toolkit to the website experience, making it coherent and beautiful. This includes the visual style, imagery, icons, and copywriting in a voice that refelcts your brand. We then create high-fidelity, pixel-perfect designs for each page and section.

WEEK 4

UI DESIGN

We begin the web design by creating the UX/UI system in Framer. We finalize the brand elements and reusable UI components. This system becomes a toolkit for the website experience, and functions as a reference point for anyone who works to evolve and manage the website after launch.

WEEK 4

UI DESIGN

We begin the web design by creating the UX/UI system in Framer. We finalize the brand elements and reusable UI components. This system becomes a toolkit for the website experience, and functions as a reference point for anyone who works to evolve and manage the website after launch.

WEEK 4

DEVELOPMENT

The last step is to build it. Starting from the landing page to the rest, our designs are transformed into a fully functional site on Framer. We use custom code as needed and address any bugs. What you see in the mockups are precisely what you get on the live site. We make sure the handoff is exactly how you expect it to be.

WEEK 4

DEVELOPMENT

The last step is to build it. Starting from the landing page to the rest, our designs are transformed into a fully functional site on Framer. We use custom code as needed and address any bugs. What you see in the mockups are precisely what you get on the live site. We make sure the handoff is exactly how you expect it to be.

[03]

Product Design (UX/UI)

[03]

DIGITAL PRODUCTS

DIGITAL PRODUCTS

UX Research

Concept Development

UI Design

MVP Design

Mobile App Design

Web App Design

SaaS Platform Design

Usability Testing

Digital experiences break down in the details. A journey that feels unintuitive, an interface that obscures information, a capability buried beneath layers of navigation. These are not development problems, they are design problems. We address them through research, structure, systems and prototyping, resolving complexity before it reaches production. Once development starts, we stay close to the process to ensure the final product reflects the experience we designed.

Every digital product sets an expectation. Users should be able to navigate with confidence, make sense of what they encounter, and accomplish their goals with minimal friction. When that expectation is unmet, people get confused. Our role is to build that confidence into the product at every touchpoint: from the initial research and information architecture to the final interaction and developer handoff.

OUR PROCESS

WEEK 1

Discovery

Every project begins with understanding its purpose. Who are we designing for? What are they trying to accomplish? Where does the current user experience fall short? We use these conversations to establish the core problem, define objectives, align expectations, and create a clear foundation for the decisions and designs that shape the product from this point forward.

WEEK 1

Discovery

Every project begins with understanding its purpose. Who are we designing for? What are they trying to accomplish? Where does the current user experience fall short? We use these conversations to establish the core problem, define objectives, align expectations, and create a clear foundation for the decisions and designs that shape the product from this point forward.

WEEK 2

User Journey

Once the direction is established, we determine what the product actually needs. Ideas are evaluated against user needs, business goals, and technical realities to define what belongs in the initial release. We conduct focused research, prioritise functionality, and create the information architecture, mapping the product’s sections, capabilities, flows, and overall navigation.

WEEK 2

User Journey

Once the direction is established, we determine what the product actually needs. Ideas are evaluated against user needs, business goals, and technical realities to define what belongs in the initial release. We conduct focused research, prioritise functionality, and create the information architecture, mapping the product’s sections, capabilities, flows, and overall navigation.

WEEK 3

Wireframes

This is where the product takes structural form. We translate the architecture into wireframes that establish the composition and behaviour of each screen. Content hierarchy, navigation, interaction patterns, and key user paths are resolved without introducing visual styling. The focus is on creating a clear, functional framework that can support the experience before aesthetics enter the process.

WEEK 3

Wireframes

This is where the product takes structural form. We translate the architecture into wireframes that establish the composition and behaviour of each screen. Content hierarchy, navigation, interaction patterns, and key user paths are resolved without introducing visual styling. The focus is on creating a clear, functional framework that can support the experience before aesthetics enter the process.

WEEK 4

UI Design

With the structure established, we develop the visual language of the product. Typography, colour, imagery, graphics, components, and brand expression come together into a cohesive interface. Every screen, state, and use case is designed with consistency and accessibility in mind. Content is integrated alongside the interface, bringing the product closer to its intended final form.

WEEK 4

UI Design

With the structure established, we develop the visual language of the product. Typography, colour, imagery, graphics, components, and brand expression come together into a cohesive interface. Every screen, state, and use case is designed with consistency and accessibility in mind. Content is integrated alongside the interface, bringing the product closer to its intended final form.

WEEK 4

Handoff

Before development, we pressure-test the designs against technical constraints and implementation requirements. We identify potential challenges early, assess their impact, and work with the dev team to find practical solutions. Throughout the build, we remain engaged to resolve ambiguities, and ensure the experience that reaches users stays faithful to the original design intent.

WEEK 4

Handoff

Before development, we pressure-test the designs against technical constraints and implementation requirements. We identify potential challenges early, assess their impact, and work with the dev team to find practical solutions. Throughout the build, we remain engaged to resolve ambiguities, and ensure the experience that reaches users stays faithful to the original design intent.

[04]

// OFFER

SERVICE OPTIONS

[04]

// OFFER

HOW WE CAN HELP:

HOW WE CAN HELP:

10 BUSINESS DAYS

Essential Plan

Give your startup a professionally designed digital footprint, complete with a brand toolkit and one-page website so you can pitch, promote and pivot with confidence. What you get: - Brand Toolkit: Identity, Color Palette, Typography - One Page Website - 24/7 Whatsapp support for 1 month Perfect for: Pre-seed and bootstrapped startups ready to launch

10 BUSINESS DAYS

Essential Plan

Give your startup a professionally designed digital footprint, complete with a brand toolkit and one-page website so you can pitch, promote and pivot with confidence. What you get: - Brand Toolkit: Identity, Color Palette, Typography - One Page Website - 24/7 Whatsapp support for 1 month Perfect for: Pre-seed and bootstrapped startups ready to launch

10 BUSINESS DAYS

Essential Plan

Give your startup a professionally designed digital footprint, complete with a brand toolkit and one-page website so you can pitch, promote and pivot with confidence. What you get: - Brand Toolkit: Identity, Color Palette, Typography - One Page Website - 24/7 Whatsapp support for 1 month Perfect for: Pre-seed and bootstrapped startups ready to launch

4 WEEKS

Growth Plan

Launch a carefully crafted fully custom brand system and multi-page website that does some serious heavy lifting and gets noticed by stakeholders. What you get: - Brand Toolkit: Revised Identity, Logo, Color Palette, Typography, Iconography - Multi-page Website (up to 5 pages) - Pitch Deck & Business Card Template - 24/7 Whatsapp support for 1 month Perfect for: Seed and early-mid stage startups ready to grow quickly

4 WEEKS

Growth Plan

Launch a carefully crafted fully custom brand system and multi-page website that does some serious heavy lifting and gets noticed by stakeholders. What you get: - Brand Toolkit: Revised Identity, Logo, Color Palette, Typography, Iconography - Multi-page Website (up to 5 pages) - Pitch Deck & Business Card Template - 24/7 Whatsapp support for 1 month Perfect for: Seed and early-mid stage startups ready to grow quickly

4 WEEKS

Growth Plan

Ditch the makeshift templates and launch an engaging, fully custom brand toolkit and website that does some serious heavy lifting. What you get: - Brand Toolkit: Revised Identity, Logo, Color Palette, Typography, Iconography - Multi-page Website (up to 5 pages) - Pitch Deck & Business Card Template - 24/7 Whatsapp support for 1 month Perfect for: Seed and early-mid stage startups ready to grow quickly

Now

Get Started

[05]

// FAQ

GOT QUESTIONS?

FAQ

What is your typical turnaround time?

Can you handle both design and development?

Do you provide post-launch website support?

What platforms and tools do you use?

Can you redesign an existing website or digital product?

What industries do you specialize in?

Do you offer custom design solutions?

[05]

// FAQ

FAQ

What is your typical turnaround time?

Can you handle both design and development?

Do you provide post-launch website support?

What platforms and tools do you use?

Can you redesign an existing website or digital product?

What industries do you specialize in?

Do you offer custom design solutions?

[05]

// FAQ

GOT QUESTIONS?

FAQ

What is your typical turnaround time?

Can you handle both design and development?

Do you provide post-launch website support?

What platforms and tools do you use?

Can you redesign an existing website or digital product?

What industries do you specialize in?

Do you offer custom design solutions?